GUIDING PRINCIPLES

Start with people

Products exist to help people, not just to check requirements boxes or generate change orders. Consider people first.

Think big, start small

We can't solve big problems all at once. We chip away at them, learning and adjusting along the way.

Connect the dots

We connect what we do with why we do it and help others do the same. People do better when they understand how their work fits into the bigger picture.

Have a bias toward action

Make something, test it, make it better, and repeat. It's easy to get stuck in analysis paralysis. Just make something...even if it's not perfect.

Find balance

We don't exist in a vacuum. We need to consider technology and business concerns alongside user experience. Products that can't succeed on all fronts disappear.

Good enough is not good enough

Let's make truly great products. They shouldn't just work - they should be a joy to use! That takes persistence and passion. Don't stop at "good enough."

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